Is your website mobile ready?

Is Your Website Mobile Ready?

Google is changing and websites that aren’t mobile ready will begin to slip down the rankings!

What changes are Google making on April 21st?

Google are now stating that the mobile User experience will matter For SEO. While no-one knows the full list of changes that will occur on the 21st there is plenty of buzz about how web pages that are not mobile ready will be affected.

Mobile SEO Is Here

It is looking likely that organic desktop results will not be affected at this time as the new crawler will only be for mobiles.

Therefore, it looks like Google will prefer to serve websites on mobile devices with good quality content that are mobile ready, over those that have good quality content but are not mobile friendly!

From Google – “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,” said Google.”

Can Google Detect a Mobile Ready Website?

Yes, Google says they can detect when a website is responsive. However, Google won’t reward you for having a responsive site if it’s slow and doesn’t provide the content searchers are looking for. So, if you focus on providing a good user experience, you should be fine with these recent changes.

How do I know if my website is mobile ready?

Good question, but thankfully Google provide a free easy to use tool to check –

Turns our my site is not mobile ready, what can I do?

Leading SEO experts are warning small business owners without mobile or responsive websites are about to get hit with a major Google update on April 21 that could cost them 20 to 30% of their traffic.

But don’t panic Mr Mannering (Whooooooo for the archaic reference), quite simply contact CoolPenguin Web Design for a free no obligation chat about your options.

kevin@coolpenguin, is looking after this, so send him a quick email, or use the contact us section on this website.


Sneak Preview - Another CoolPenguin Web Design Project

Sneak Preview – Catena

We’re really pleased to announce that we are working on Catena Inspection & Engineering Services Ltd new website. If you’re from Derby you will have seen their logo on the vehicles they use.

Their original site shown below was becoming dated –

Website Project - Catena Inspection & Engineering Services  - Old Website


However, we are working on a brand new WordPress solution. We feel it’s cleaner and future proof. With over 1000 files we hope to launch the site very soon –

Website Project - Catena website preview

SEO Derby - Link Rot

Link Rot

What is Link Rot?

Link rot (or linkrot), also known as link death, link breaking or reference rot, refers to the process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable.

The phrase also describes the effects of failing to update out-of-date web pages that clutter search engine results.

A link that does not work any more is called a broken link, dead link, or dangling link.

Why is it so important?

Link rot indicates that a site is not being looked after. Not only is it hugely frustrating for users, but Search Engines like the all powerful Google now take note to the number of broken links on a site.

The more broken links, the more a search engine believes the site is not being looked after. So broken links can now contribute to your google ranking!

What can you do?

Well, we love this free online tool

SO we remain very grateful to its creators and to all of those very bright folk who share these tools freely for us all to use.

If you need to CoolPenguin Web Design to run a broken link check and correct or remove the offending code get in touch today –

See you on the South Side,

Cool Penguin

Sneak Preview - Another CoolPenguin Web Design Project

Sneak Preview – PJC Trees

Hi guys, we just want to give you all a quick preview of another new CoolPenguin Website –

PJC Trees are fully insured Tree Surgery company based in Mickleover Derby.

They specialise in –

  • Tree Surgery
  • Fencing
  • Hedges
  • General Garden Work
  • Logs for Sale

CoolPenguin are very proud to provide them a brand new fully responsive website that will stand the test of time.

Take a look as the site evolves, and you never know, you may just need their services –

Sneak Preview - PJC Trees

LED Lamps UK - LED Light Bulbs

LED Lamps UK

We are really pleased to announce that we are presently working on updating

Not only have we worked on changing the home page layout, but we have increased the number of features the site uses, added the visual base selector and the Twitter Feed and improved the site’s SEO.

So, save yourself money and save the planet…just change your lights to LED lights

LED Lamps UK - LED Light Bulbs

Sneak Preview - A new e-commerce website coming soon

Sneak Preview – New Light Shop – e-commerce website

Our forthcoming E-Commerce Website

This project is coming soon, so we wanted to give you all a sneak preview of a new e-commerce site we’re developing.

Recently we developed the website –

So the staff at NLS have now asked us to develop a shop for them. Developed in Opencart using the Journal template we are very proud to be able to offer this little sneak preview of our work –

Sneak Preview - New Light Shop's E-commerce website

Add a Wordpress Blog to an existing website

Add a WordPress Blog to your website

Want a Blog?

Or do you just want to replace your news section with something more functional?

Why WordPress?

By nature, WordPress is very powerful. It can be as complex or as simple as you wish. With that in mind, how much you want to use WordPress with your existing website is totally up to you. There may be only a few features of WordPress you want to use when integrating it with your site, or you may want your entire site run with WordPress.

A basic integration includes –

– A blog that matches your website
– Ability to add and delete posts
– Ability to have multiple users
– Ability to manage comments

Then of course, you have the functionality of WordPress to use thereafter.

Sometimes though, it is easier (especially if you website is not responsive) to redo the site totally in WordPress.

Should you choose CoolPenguin Web Design, we will be there to advise you on all of your options!

This service is available from £100.