SEO Derby - Link Rot

Link Rot

What is Link Rot?

Link rot (or linkrot), also known as link death, link breaking or reference rot, refers to the process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable.

The phrase also describes the effects of failing to update out-of-date web pages that clutter search engine results.

A link that does not work any more is called a broken link, dead link, or dangling link.

Why is it so important?

Link rot indicates that a site is not being looked after. Not only is it hugely frustrating for users, but Search Engines like the all powerful Google now take note to the number of broken links on a site.

The more broken links, the more a search engine believes the site is not being looked after. So broken links can now contribute to your google ranking!

What can you do?

Well, we love this free online tool

SO we remain very grateful to its creators and to all of those very bright folk who share these tools freely for us all to use.

If you need to CoolPenguin Web Design to run a broken link check and correct or remove the offending code get in touch today –

See you on the South Side,

Cool Penguin

SEO Sucess in Derby - Matthew Ling Photography

More SEO Success in Derby

Once again we are very proud to showcase our results. Only a couple of months ago did Matthew approach us to help improve his ranking in Google. Like so many of our customers with excellent websites Matthew Ling Photography  wanted to know how to rank more highly in Google, Yahoo and Bing.

Matthew Ling Photography Derby

We asked Matthew for a number of keywords and then using our tried and tested SEO skills we set to work.

We now have this excellent website ranking for a number of those keywords and aim to carry on promoting such an excellent business.

For example, feel free to test our results.

Type Architectural Photography in Derby into Google and you will see Matthew’s site ranks either position 1 or 2.

How about rank one in Bing? Matt’s site is now the number one ranking site in Bing for the phrases – Event photographer Derby and Event photographer in Derby. Yes rank 1, these are tests to can perform yourself of course.

We will continue to promote his site using a wide variety of keywords such as Commercial Photography in Derby.

Here is what Matt said about us –

“Great, friendly service for SEO and Web Design work with almost instant results. Highly recommended!”

Matt Ling
Matthew Ling Photography

Got some phrases in mind? Why not get in touch with us today. We use our SEO services to get you where you want to be in the top performing search engines in the UK.


SEO Success Stories in Derby

SEO Success Stories in Derby

Well, we couldn’t pass up an opportunity to combine the legend that is Bill Murray with our recent SEO success story.

In this article we are discussing the successes for and their SEO success in Google, Bing and Yahoo. Just test it and find out.

We stand by our excellent SEO results in Derby.

Avectura - Wedding Cars | Chauffeurs | Airport Transfers

Avectura are a Derby based company who specialise in Airport Transfers, Professional Chauffeur hire, Executive Cars and Wedding Cars.

“Avectura, based in Derby, East Midlands, delivers professional, airport transfers in Derby (and UK Wide) / airport taxis chauffeur hire services to both individual and corporate clients, Wedding Day Cars and Exclusive Courier Services.

Our lead vehicle is the stylish Audi A6 and is driven by the company proprietor. Tony has 15 years of experience in the private hire industry and is a classically trained chauffeur.”
Go to Google, Yahoo or Bing and use these keywords and just see where Avectura ranks –

Airport Transfers Derby

Airport Transfer in Derby

Chauffeurs Derby

Chauffeurs in Derby

Chauffeur Hire Derby

We are also working on Wedding Cars Derby and Executive Cars Derby as well.

Avectura - Wedding Cars

Please use CoolPenguin for SEO and Avectura for your personal transportation requirements.

Click on the image to see the Avectura entry in our portfolio –

See Avectura in our portfolio